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In accordance with the Government guidelines, the Moulin Rouge remains closed until further notice.

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The Moulin Rouge is looking forward to welcoming you again and celebrate together the effervescent spirit of the Parisian party!

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The 1st Moulin Rouge poster by Cheret

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The 1st Moulin Rouge poster by Cheret

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Reproduction of the 1st poster advertising the Bal Au Moulin Rouge

The Moulin Rouge opened it’s doors on October 6, 1889, and this is…the historic poster for this occasion. Chéret is considered to be the “father” of advertisement placards. The women of Chéret’s posters were joyous, elegant and lively.


Chéret’s laughing and provocative feminine figures meant a new conception of art as being of service to advertising.


His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec.


Designed in 1889.

Size: 19.7 x 27.6 inches.